Gen-Z ball different: 1v1 is their proving ground.
Our global social-first tournament (LA, London, Toronto, Dublin) set out to find the world’s best ballers, with Messi — Más+ founder and the 1v1 GOAT — crowning the male and female winners in the Miami final.
1000s of bottles drunk. 500 ballers. 100+ creators. Several hundred million views. And one music video with Merky FC.
Más+ by Messi
1v1 World Crown 👑
It all started with ‘leaked’ photos of Leo carrying a mysterious gold box…
Then the GOAT revealed all, challenging the world
Agency: VCCP
Director: Nick Johansson » Smuggler
With four global qualifiers 🌎
LOS ANGELES
TORONTO
LONDON
DUBLIN
… to earn a spot in the Miami final
Social kicked off ⚽🔥
And Merky FC (Stormzy’s label) soundtracked
the tournament
The results? See the case study below